MARS CHOCOLATE NORTH AMERICA

CHANNEL WIDE SNICKERS® BRAND - XBOX ONE SWEEPSTAKES

OFFICIAL RULES

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. SWEEPSTAKES BEGINS AT 12:00:00 PM (NOON) (ET) ON NOVEMBER 1, 2013 AND ENDS AT 11:59:59 PM (ET) ON JANUARY 31, 2014.

1. HOW TO ENTER: You may enter Daily Drawing in the Channel Wide SNICKERS® Brand - XBOX ONE Sweepstakes ("Sweepstakes") between 12:00:00 PM (noon) (ET) on November 1, 2013 and 11:59:59 PM (ET) on January 31, 2014 ("Promotional Period") in two ways:

(I) Text Message Entry: You must have a wireless mobile device that is capable of two-way SMS messaging. Send a text message containing the phrase SNICKERS to 97979 and follow the instructions contained in the reply text message. You will receive one (1) text message reply for each text message sent in. Up to three (3) text message transmissions are required to complete each Text Message Entry. Message and data rates may apply. To opt out/stop receiving text messages, send "STOP", "QUIT", "CANCEL", "END" or "UNSUBSCRIBE" to 97979. For help, send "HELP" to 97979. By entering, you agree that you are solely responsible for all message and data charges that you incur. All such charges are billed by and payable to your mobile service provider. (Please contact your participating mobile service provider for pricing plans, participation status and details. Participating providers are Sprint, Boost, AT&T, Verizon Wireless, T-Mobile, Alltel, Virgin Mobile, Dobson, Cincinnati Bell, Cellular South, NTELOS, CellCom, Carolina West, Bluegrass Cellular, Cellular One, Centennial Communications, EKN, GCI Comms, Illinois Valley Cellular, Immix, Inland Cellular, Nex-Tech, Revol, United Wireless and West Central Wireless. Participating providers are subject to change at any time in the sole discretion of such providers.) Text message entry is provided on an "as is" basis, may not be available in all areas at all times and may be affected by product, software, coverage or other service changes made by your mobile service provider or otherwise. TEXT MESSAGE ENTRY LIMIT: one (1) text message entry per wireless mobile device number per calendar day. Text message entries for each Daily Drawing must be received by 11:59:59 PM (ET) on each day during the Promotion Period to be included in that day's drawing. Text message entries for one Daily Drawing will not be rolled over into subsequent Daily Drawings. TEXT MESSAGE ENTRIES MUST BE COMPLETED BY 11:59:59 PM (ET) ON JANUARY 31, 2014.

(II) Mail-In Entry: Print your name, complete residential address (no PO Boxes) and date of birth on a 3x5 card and send to: Channel Wide SNICKERS® Brand - XBOX ONE Sweepstakes Entries, Dept. T, P.O. Box 5706, Blair, NE 68009-5706. IMPORTANT: You must indicate the date of the drawing (from November 1, 2013 through January 31, 2014) you wish to enter, on the lower left of the front of your mailing envelope. For each such eligible mailed entry received, you will receive 1 Entry into the drawing indicated on your envelope. To be eligible for a drawing, your mailed entry must be received no later than February 7, 2014. Limit one date per mailed entry. Limit one entry per outer mailing envelope. MAIL-IN ENTRIES MUST BE POSTMARKED BY JANUARY 31, 2014 AND RECEIVED BY FEBRUARY 7, 2014. Mail-in entries for one Daily Drawing will not be rolled over into subsequent Daily Drawings. No mechanically-reproduced, illegible, incomplete, forged, postage-due or altered mail-in entries will be accepted. Enter by mail as often as you wish but each mail-in entry must be mailed in a separately-stamped outer envelope.

Data submitted by entrants in connection with this Sweepstakes will be collected and handled in accordance with the Mars Privacy Policy (http://www.mars.com/global/policies/privacy/pp-english.aspx).

2. SELECTION OF WINNERS: Random drawings to award 1 Grand Prize per day will be conducted from among all eligible entries received for that day's drawing. Random drawings for all days during the Promotional Period will be conducted on or about February 10, 2014 by D.L. Blair, Inc. ("Judge"), an independent judging agency whose decisions are final.
3. PRIZES AND ODDS: Ninety-two (92) Grand Prizes (one per day): Each consisting of one (1) Xbox One and one (1) EA SPORTS Madden NFL 25 game. Xbox One includes: one (1) Xbox One entertainment system, one (1) Xbox One controller, and one (1) 14-day trial membership to Xbox Live Gold. Approximate Retail Value ("ARV") of each Grand Prize: $559. ARV of all Grand Prizes: $51,428. Sponsor reserves the right, at its sole discretion, to substitute any prize with one of equal or greater value but no other substitution or transfer of a prize is permitted. Sponsor is responsible only for delivery of prizes and is not responsible for prize utility, quality or otherwise. Odds of winning will depend on the number of eligible entries received for that day's drawing.
4. ELIGIBILITY: This Sweepstakes is open to individual legal residents of the 50 United States of America and the District of Columbia, age 18 or older as of November 1, 2013, except employees (and their immediate families and members of the same household) of Sponsor, Administrator and their respective parent companies, subsidiaries, affiliates and advertising and promotion agencies and each of their respective directors, officers, partners, employees and agents (collectively, "Sweepstakes Entities").
5. NOTIFICATION & VERIFICATION OF WINNERS: Grand Prize winners may be required to sign an affidavit of eligibility and liability release and publicity release (where permitted by law). If selected winner is from a text entry, one (1) attempt will be made to contact the selected winner live by telephone. If the winner is not available, a message will be left with instructions to respond within three (3) days. A prize may be awarded to an alternate if winner does not respond within the timeframe specified in an email or voicemail notification, if a prize or prize notification letter/email is returned as undeliverable, or if an affidavit/release is not returned within seven (7) days after mailing to selected winner. Any prize won by a minor may be awarded in the name of a parent/legal guardian in Sponsor's sole discretion. Limit: One (1) prize per household. Each winner agrees to the use of his/her name, address, likeness and/or prize information by any of the Sweepstakes Entities for promotional purposes in any medium without additional compensation to the extent permitted by law; any such use with respect to a minor to be subject to prior approval of his/her parent/legal guardian.
6. GENERAL: This Sweepstakes is void outside the 50 United States of America and the District of Columbia and where prohibited or restricted by law and is subject to all applicable federal, state and local laws and regulations. This Sweepstakes is governed by the internal laws of the State of Delaware. Any and all legal actions or claims arising in connection with this Sweepstakes must be brought in a court of competent jurisdiction within the United States. All entries become the exclusive property of Sponsor and will not be returned. Sweepstakes Entities are not responsible for: late, lost, stolen, damaged, garbled, incomplete, misaddressed, postage-due or misdirected entries, mail or communications; errors, omissions, interruptions, deletions, defects or delays in operations or transmission of information, in each case whether arising by way of technical or other failures or malfunctions of hardware, software, communications devices or transmission lines; or data corruption, theft, destruction, unauthorized access to or alteration of entry materials, loss or otherwise. Further, Sweepstakes Entities are not responsible for communications which are undeliverable as a result of any form of active or passive filtering of any kind or any participant's inability to receive telephone calls, text messages or emails for any reason. The use of automated software or computer programs to participate in this Sweepstakes is prohibited and anyone who uses, attempts to use or is suspected of using such methods to participate will be disqualified. Sweepstakes Entities disclaim any liability for damage to any computer or mobile device resulting from participation in, or accessing or downloading information in connection with, this Sweepstakes. Sponsor reserves the right, at its sole discretion, to modify, cancel, terminate or suspend this Sweepstakes if the administration, security, fairness, integrity or proper conduct of this Sweepstakes is affected. In the event of a cancellation, termination or suspension, a notice will be posted at www.snickerssweeps.com and a random drawing may be held from among all eligible, non-suspect entries received prior to such time. Sponsor reserves the right, at its sole discretion, to disqualify any participant (and all of his/her entries) from this Sweepstakes or any other promotion conducted now or in the future by Sponsor or any of its affiliates if he/she tampers with the entry process or if his/her fraud or misconduct affects the integrity of this Sweepstakes. Sponsor reserves the right to correct errors in promotional materials. By participating in this Sweepstakes, each entrant accepts the conditions stated in these Official Rules, agrees to be bound by the decisions of the Judge and warrants that he/she is eligible to participate in this Sweepstakes. By entering, each entrant agrees to release Sweepstakes Entities from any and all liability, loss or damages arising from or in connection with participation in this Sweepstakes, the awarding, receipt, use or misuse of a prize or participation in any prize-related activity. CAUTION: ANY ATTEMPT BY ANY INDIVIDUAL TO DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. IF SUCH AN ATTEMPT IS MADE, SPONSOR RESERVES THE RIGHT TO SEEK ANY AND ALL DAMAGES TO THE FULLEST EXTENT PERMITTED BY LAW.
7. LIST OF WINNERS: To obtain a list of winners' names, send an email to winners.list.request@dlblairsweeps.com with "WINNERS 7577" as the subject line. Requests must be received by 11:59:59PM ET on January 31, 2014.
8. SPONSOR: Mars Chocolate North America, LLC, 800 High Street, Hackettstown, New Jersey 07840.
9. QUESTIONS REGARDING THIS SWEEPSTAKES? Call 1-800-517-6118 or send an email to SnickersSweeps@dlblair.com.

The National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC, NFL Productions LLC, NFL International LLC, NFL Players Association, NFL Players, Inc., and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the "NFL Entities") will have no liability or responsibility for any claim arising in connection with this Offer. The NFL Entities have not sponsored this Offer in any way.

EA, EA SPORTS and the EA SPORTS logo are trademarks of Electronic Arts Inc. The mark ‘John Madden' and the name, likeness and other attributes of John Madden reproduced on this product are trademarks or other intellectual property of Red Bear, Inc. or John Madden, are subject to license to Electronic Arts, Inc., and may not be otherwise used in whole or in part without the prior written consent of Red Bear or John Madden. All rights reserved. NFL materials © 2013 NFLP. Officially Licensed Product of NFL Players |NFLPLAYERS.COM. All rights reserved. All other trademarks are the property of their respective owners.
Microsoft is neither a sponsor of this promotion no has any responsibilities regarding its conduct or administration. ®/™ Trademarks ©Mars, Incorporated 2013
Xbox One available November 2013.